Global Airline Industry’s Innovation Efforts After Covid-19 _ Crimson Publishers
Global Airline Industry’s Innovation Efforts After Covid-19 by Joosung Lee in Integrative Journal of Conference Proceedings
This short article examines the impact of COVID-19 on the airline industry and the industry’s responses to recover and further innovate its service offerings. Various cases of airline revenue models are discussed via actual measures taken by some of global airlines. This overview can provide insights to revitalize the industry with new business models.
The impact of COVID-19 can be seen on every industry globally. However, amongst all sectors the airline industry has been hit extremely hard by the COVID-19 outbreak-even harder than by the events of 9/11 and the 2008 financial crisis put together. Before the COVID-19 outbreak, the airline industry displayed a steady growth across all countries. According to the report “Economic Performance of the Airline Industry” published by IATA (International Air Transport Association), the projected annual growth of revenue ton-miles (RTM) of 2020 for the international flights by the U.S commercial airlines was roughly four percent. However, in the summer of 2020 the IATA revised its projection, predicting a global loss of US $84 billion. Global airline companies are now confronted with the new normal industry dynamics followed by the COVID-19 and are given the task to revitalize their company with new business models.
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